GEO, AEO, AI SEO, LLMO, and more. Marketers use many names for the same goal: getting your organization named in AI answers. Here is what each one means.
AI SEO means optimizing your organization so AI tools understand it, trust it, and name it when people ask for a recommendation. It is the natural next step after traditional SEO, and many people use it as an umbrella term for GEO, AEO, and LLM optimization.
AI SEO servicesAI search optimization is the work of improving how often and how accurately your organization appears in AI powered search, including Google AI Overviews, Google AI Mode, ChatGPT search, Perplexity, and Copilot. The goal is simple: when someone asks, AI names you.
AI search optimization servicesGenerative engine optimization (GEO) is the practice of getting an organization cited and recommended by generative AI engines, the tools that write answers instead of listing links. GEO is the most widely used term for this work today.
Generative engine optimization servicesAnswer engine optimization (AEO) is the practice of optimizing an organization to be selected as the direct answer by answer engines, which include AI chat tools, AI search summaries, and voice assistants. AEO and GEO describe nearly the same goal.
Answer engine optimization servicesAI optimization (AIO) is a general marketing term for optimizing an organization's presence so artificial intelligence tools recommend it. It overlaps with GEO, AEO, and LLM optimization, and different agencies use it in slightly different ways.
AI optimization servicesLLM optimization (LLMO) is the practice of improving how large language models understand, describe, and recommend an organization. It covers both what models learned during training and what they find when they search the web in real time.
LLM optimization servicesLLM SEO is a common name for optimizing an organization's visibility inside large language model tools like ChatGPT and Gemini. It is often used interchangeably with LLM optimization and AI SEO.
LLM SEO servicesGenerative search optimization (GSO) is the practice of optimizing for search experiences that generate written answers, such as Google AI Overviews, Google AI Mode, and ChatGPT search. It is closely related to GEO.
Generative search optimization servicesAI visibility, also called AI search visibility, describes how often and how accurately an organization appears in answers from AI tools like ChatGPT, Google AI, Perplexity, Copilot, and Siri. It is the outcome that GEO, AEO, and AI SEO all aim to improve.
AI visibility servicesAI brand visibility is how an organization's brand appears in AI generated answers: whether it is mentioned, how it is described, and how it compares with competitors. It combines visibility with reputation.
AI brand visibility servicesAI citation optimization is the practice of increasing how often AI tools cite or link to an organization as a source in their answers, as seen in Perplexity, Google AI Overviews, ChatGPT search, and Copilot.
AI citation optimization servicesChatGPT SEO, also called ChatGPT optimization, is the practice of getting an organization mentioned and recommended in ChatGPT's answers, including answers that use ChatGPT search to look things up on the web.
ChatGPT SEO servicesGoogle AI Overviews optimization is the practice of getting an organization mentioned or cited in the AI generated summaries that appear at the top of many Google search results. AI Overviews grew out of Google's Search Generative Experience, often called SGE.
Google AI Overviews optimization servicesGoogle AI Mode optimization is the practice of getting an organization recommended inside Google AI Mode, Google's conversational search experience that answers follow up questions and compares options in depth.
Google AI Mode optimization servicesPerplexity SEO, or Perplexity optimization, is the practice of getting an organization mentioned and cited in answers from Perplexity, an AI answer engine that searches the web and lists its sources.
Perplexity SEO servicesGemini optimization is the practice of getting an organization mentioned and recommended by Google Gemini, Google's AI assistant available in its own app, in Google Workspace, and on many Android devices.
Gemini optimization servicesMicrosoft Copilot optimization is the practice of getting an organization mentioned and recommended by Microsoft Copilot, the AI assistant built into Windows, Edge, Bing, and Microsoft 365, which relies heavily on Bing's view of the web.
Microsoft Copilot optimization servicesVoice search optimization is the practice of getting an organization named when people ask voice and AI assistants like Apple Siri for recommendations. Because voice answers are short, often only one or two organizations are named.
Voice search optimization servicesConversational search optimization is the practice of preparing an organization to be recommended in natural, back and forth AI conversations, where people ask detailed questions and follow ups instead of typing short keywords.
Conversational search optimization servicesEntity SEO, also called entity optimization, is the practice of helping search engines and AI tools recognize an organization as a distinct entity, with accurate facts about who it is, what it does, where it operates, and how it relates to other entities.
Entity SEO servicesOrca Geo covers GEO, AEO, AI SEO, and every term on this page, for one flat setup price.