SEO
- Where it shows upA list of links on a search results page.
- Who decidesThe person searching, by clicking a link.
- What you winA spot on the page, often among ten or more.
What is GEO? A plain English guide.
GEO stands for generative engine optimization. It is how organizations get named when people ask AI for a recommendation, and it is quickly becoming as important as showing up on Google.
GEO, in one sentence
GEO is the work of making sure AI tools like ChatGPT, Google AI, Gemini, Perplexity, Copilot, and Siri name your organization when someone asks them for help.
GEO and SEO, side by side
Both help people find you. They work in very different places.
GEO
- Where it shows upA written answer from an AI tool.
- Who decidesThe AI, before the person ever sees a choice.
- What you winA named recommendation, often one of only a few.
Why GEO matters for organizations like yours
People ask AI the same questions they used to ask a friend.
Associations
Be the group AI names when professionals ask which association to join or event to attend.
Learn moreNonprofits
Show up when donors ask where to give, volunteers ask where to help, and families ask where to find support.
Learn moreLaw firms
Be the firm AI recommends for business, injury, family, estate, immigration, and more.
Learn moreMedical practices
Be the practice AI recommends to new patients, from surgeons to dentists and eye care.
Learn moreReal estate firms
Be the firm AI names for commercial brokerage, leasing, management, and more.
Learn moreSmall businesses
Be the local business AI names when nearby customers ask who to call, where to eat, or where to shop.
Learn moreAgencies and partners
Web, IT, and management firms can offer AI visibility to their clients under their own brand.
Learn moreNot sure where you fit?
Start with a free check. We will show you what AI says about you today and tell you honestly if we can help.
Get my free AI checkWhy we named ourselves Orca Geo
GEO is not a side service for us. It is the only thing we do, for the organizations we know well: associations, nonprofits, law firms, medical practices, real estate firms, and local small businesses. Our method is our own, refined client by client, and it never changes how your website looks.
GEO questions
What does GEO stand for?
GEO stands for generative engine optimization: the work of getting an organization named in answers written by AI tools like ChatGPT, Google AI, Gemini, Perplexity, Copilot, and Siri.
Is GEO the same as AEO?
Mostly, yes. AEO stands for answer engine optimization. Both describe getting your organization named when AI answers a question. GEO is the more common term today.
Does GEO replace SEO?
No. SEO still helps people find you on search results pages. GEO works on a different place people now look for answers. Most organizations benefit from both.
How long does GEO take to work?
With Orca Geo, most clients start showing up in AI answers within about one to two weeks after setup.
Can I do GEO myself?
Some basics are possible, but AI platforms change often and each one behaves differently. Most associations, nonprofits, and practices would rather spend their time on their mission and their clients, which is where we come in.
See how AI answers for you today.
Our free check shows whether ChatGPT, Google AI, and others name your organization, and who they name instead.