Generative search optimization for the new way people search.
Generative search optimization, or GSO, prepares your organization for search results written by AI. Orca Geo makes sure those written answers include you.
What is generative search optimization (GSO)?
Generative search optimization (GSO) is the practice of optimizing for search experiences that generate written answers, such as Google AI Overviews, Google AI Mode, and ChatGPT search. It is closely related to GEO.
Also known as: GSO services, generative AI search optimization.
Why generative search optimization matters now
Results are being rewritten
Generative search summarizes the web into one answer. GSO makes sure your organization is part of that summary.
Google is leading the shift
AI Overviews and AI Mode now answer many searches before anyone clicks a link.
Fewer clicks, higher stakes
When the answer is on the page, the organizations named in it get the attention.
Why Orca Geo
A dedicated GEO agency for organizations people trust.
- One flat price$2,500 setup, with optional monthly plans at starting rates.
- Results in about two weeksMost clients start showing up in AI answers within one to two weeks.
- Seven AI platformsChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, and Siri.
- Your website stays the sameOur work happens behind the scenes.
Generative search optimization questions
What is generative search optimization?
Generative search optimization (GSO) is optimizing an organization to appear in AI written search results like Google AI Overviews, Google AI Mode, and ChatGPT search.
Is GSO the same as GEO?
They are very similar. GSO emphasizes search engines that generate answers, while GEO covers all generative AI tools. Orca Geo covers both.
Does GSO help with Google AI Overviews?
Yes. Google AI Overviews and AI Mode are the most widely used generative search experiences, and both are included in every Orca Geo plan.
Related AI search terms
See what AI says about you today.
Our free check shows whether ChatGPT, Google AI, and others name your organization, and who they name instead.